"Falling in love is the greatest story of addiction in existence." -Philippe Lewis I toyed with this idea for years. Along with the idea that all romantic love is delusion . Delusion and addiction. Why else does "absence make the heart grow fonder" if not because you aren't dealing with the reality of who they are - but rather who you imagine them ...
I’ve worked with hundreds of people over the years, and one of the common threads - in every case where they were starting their own business - was some version of self-doubt.
It shows up in many different forms: questioning whether they are good enough, whether they know enough, or have enough training. It shows up on how they set their prices, and in the way they have uncertainty about the future. It can also show up as perfectionism (because nothing is ever really good “enough” - and a half dozen other versions I could list.
One or more of these plague most solo-preneurs just starting out. Each of them are simple enough to resolve (and we can - and will - resolve them for you during the webinar on Thursday). Still others - as laid out below - require mindfulness and practice to let go of.
The most interesting challenge clients face - and the most pervasive dynamic I have witnessed among them - is many degrees more complicated.
The story may be familiar to you: you schedule a small talk - an introduction to your work - and let me assure you, these introductory workshops are the engine of your business. Through them, you provide value to the community and assist in building your following, your brand, and it’s an opportunity for people to see you in person so they get a deeper sense of you.
Self-sabotage is a huge focus of pop-psychology and in the world and business of personal development. We devote time to workshops, read books, self-examine, consider it part of our necessary shadow-work perhaps, and yet still we are often left confounded by behaviors that seem to undermine our greatest aspirations for ourselves and our highest vision or our life.
We set a goal, or declare some new way of behaving or declare an end to some way we have been behaving and how long does it take to break our "promise"? Anyone who has ever tried to stop an old habit or start a new habit has experienced this--be it the smoke from a cigarette, a fatty or sugary food we should not eat, or the affections from someone we know to be as toxic for us as deeply inhaling cigarette smoke. Or, how about starting to go to the gym? Or maybe it was some New Year's resolution that you resigned from after about a week.
Or ... maybe it was saying you would not yell at people in traffic any more. Or engage with more compassion and empathy. Until that one person who ...
Of course fear *can* be useful. Anything is useful in *some* context.
And in any situation where we are discussing intra-personal matters (our relationship with ourselves) the question is: "do we need to use negative emotions for their usefulness-or is there a way to get the same outcome with a method that creates harmony rather than dissonance and dis-ease?
The Top 6 Mistakes Coaches and Practitioners Make (Part 2)
In Part 1 we discussed the need to integrate money and spirutality, and how to better serve your clients's needs in a sustainable way.
What’s next? More nuts and bolts to build on the philosophical grounding and mindsets we established in Part 1.
4: Having only one stream of prospects
Most coaches and practitioners rely solely on word of mouth and word of mouth is good. In the 21st century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control–to be the locus of responsibility–for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful coach or practitioner must establish for themselves. What are those three?