One of the main challenges that small business people face—particularly solo practitioners or “solo-preneurs” in general--is the problem and the art of motivating oneself.
You are your own boss. If you have employees, then the game may be a little different for you as you have people depending on you. However, if it is just you, there are often no external forces telling you that you must do any particular “thing”. There are certainly exceptions to this—client deliverables, purchases that have been made, the general inertia of your business pulling you along at some point, but really, especially at first, it is an uphill battle for many on their own.
There are so many aspects to this problem of motivation that some never figure it out—or worse, they find solutions that compound the problem in the long-term because the “solutions” are ill-suited approaches. Ill-suited to them as individuals.
To really add fuel to the fire [or baking soda to the lack thereof] we have distractions, overwhelm, time management, prioritization, and the list goes on, and on, and on.
What works for one person in terms of motivation may or may not—and often does not—work for another. So it is with time management, goals, and the like. There is no one-size-fits-all or even a one-size-fits-most solution. Particularly for those who are more sensitive both emotionally and kinesthetically/energetically, many of the “take massive action” or “get present to the consequences if you do not” approaches create more internal dissonance, and if the tasks or milestones the individual is accountable for are not accomplished, this can lead to a build-up of that same internal dissonance, or worse, feelings of guilt or worse still, even shame, and with the principle of compound interest on the “debt” you have with yourself…well, we can see where it may and often does lead: overwhelm rather than accomplishment.