Update for the next (and final) call in this series: Monday, March 12th, 2012 @ 7:30pm Pacific
Talks and Technology ::: How "Free" Leads to Money And Fulfillment
It is no secret you need to give away content in today's marketplace.
Not just because people need to be able to get a deeper sense of you and your approach to life, work, and the services you provide, but also as a result of the amount and degree of choice in the marketplace. They need to understand and "get" at a deeper level the difference between you and the other service providers out there.
It is your opportunity to distinguish yourself from others, demonstrate competence, and also provide value to those who may or may not be able to afford you.