The Top 6 Mistakes Coaches and Practitioners Make (And Their Solutions) Part 1
It is stunning how many coaches and practitioners are competent at what they do–yet struggle financially, mentally, and emotionally around their business. In fact, even though coaching is a $2 Billion business and growing, most coaches never make more than $25,000 per annum – and many end up doing it as a hobby or giving up and ceasing their contributions entirely.
There are reasons for this. I have identified the top 6 reasons–and their solutions-that I have found in my experience in my own business as well as observing those who still have a “practice”.
1. A Lack of Integral Thinking: “Money and Spirituality are in Conflict”
We were taught for thousands of years that to profit was bad—and there is a good reason for that. For thousands of years one had to pillage, conquer, enslave, and exploit to acquire wealth. While there was a time when one could only profit by exploitation and manipulation or by inheritance or plunder, this has not been accurate for well over a century. With the rise of the services industry, you can offer your deepest contribution to the world – your deepest gifts – and profit as a result of what you have given – not what you take.